Preview
The problem with social platforms is not just the time they take. It is that they try to become your default environment for information, engagement, publishing, monitoring, and social validation.
A good social strategy is not about being everywhere. It is about defining a useful presence, a proportional monitoring layer, and limits that the platforms do not get to set for you.
You may be on social platforms to: - publish and build presence - monitor a sector, competitors, or trends - maintain a relationship with an audience - convert attention into traffic, conversations, or business
In the full lesson
- 1 What this is really about
- 2 The CMDglows decision framework
- 3 What to avoid
- 4 The real goal
- 5 The recommended operating model
- 6 The tool layer
- 7 Recommended workflows by profile
- 8 The CMDglows workflow
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What the purchase unlocks
- Every lesson in modules II to IX
- Both the English and French versions
- Reading in your private area, on desktop and mobile